Scope of Work
In 2022, I was commissioned to create a bespoke logotype for CHAPTER 2 to reflect the brand's transition from creating the most beautiful shoes for children to making luxury womens footwear. As their target audience changed, the logo had to grow up and speak the authentic simplicity of the shoes.
The round version of the logo was developed to work on smaller surfaces, as visible on the shoe soles.
Product photography courtesy of CHAPTER 2.
Logo Design, Typography